Some smartphones are good at rendering HTML emails and some are not. The rise of smartphones also compounds and fragments the email client market. With over 30+ email clients - all with their own annoying display quirks - testing an email layout can be challenging. The Outlook 2007 version gets it all wrong and has the potential to undermine customer confidence in the message.

To illustrate this point, here is an example of the same email in two different versions of Microsoft Outlook, courtesy of Campaign Monitor: Problematic email software can distort your carefully crafted copy and optimized designs, impacting response rates in the process. This means email services (such as Hotmail and Yahoo!) and email clients (like Outlook and Apple Mail) each have their own unique way of handling the HTML used to render an email. In the email world, there are no established standards for rendering or displaying email. Why You Need to Test Your Emails There Are No Standards for EmailĮmail design is very different from web page design. Below, I’ll explain why this is important and how to do it. So how do you do email marketing well? One way to keep quality up and overall impressions positive is with email testing. Emails also keep you top of mind and have great reach.

According to the Direct Marketing Association, every dollar you spend on email marketing will generate an ROI of $44.25 on average. Pretty much everyone has an email address and most check it several times daily. If not, you should read this article we published on why industrials need email marketing. Hopefully, by now you know that email is one of the best marketing tools in the industrial wheelhouse. By Brian Matthews Posted on 6 minute read

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